Conclusion

Based on my conclusion, I found out that most of the customers for McDonald's are Chinese. Besides that, most of the customers in McDonalds AEON Cheras Selatan are adults and female. About 60% of customers are adults, 22% of them are children and only 18% of them are teenagers. In addition, around 51% of customers are female while 41% of customers are male.

McDonald's provides comfortable environment for their customers. for instance, air-conditioners and a lots of seats are provided for their customers. besides that, Wi-Fi also provided for customers to surf Internet while enjoying food in McDonald's. A small area of washing hands also provided in the store and this is very convenient to customers. McDonald's sells many types of food and beverages which is halal to customers. McDonalds is able to provide high quality food for their customers in short time and this attracts many customers to buy fast food in McDonald's. Lunch hours promotion for sets of hamburgers during 12pm to 3pm enables McDonald's to attract more customers.

As a conclusion, McDonald's outlet in AEON Cheras Selatan has more customers who are Chinese, female and adults.McDonald's should provide more healthy options for those customers who are healthy conscious in order to have more sales in future.